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+300 Products
RAISING THE BAR - SETTING NEW STANDARDS
THE
SPARK
VALUE SYSTEM
At Benchmark, we believe great brands begin with a SPARK — and our values keep the flame.
Mohamed Zaki
Standards
We uphold world-class benchmarks in everything we do — from product formulation to packaging and customer experience.
Passion
We are deeply invested in our craft, our mission, and the impact we create.
Accountability
We take ownership, deliver on promises, and learn from challenges.
Respect
We respect every contributor to our business value chain, their opinion and feedback
KEEP GOING
We never settle. We constantly KEEP GOING and evolve through innovation and learning.
Raising The Bar - Setting New Standards -
Our Brands
Vision
To become a pioneering force in cosmetics, perfumery, and personal care across Egypt and the region — defined by innovation, responsibility, and creative differentiation. We aim to lead with purpose, build trust through excellence, and set new standards that shape the future of beauty while leaving a lasting, meaningful impactful legacy.
Mission
To craft and deliver exceptional beauty products that elevate everyday experiences — combining breakthrough product development, top-tier global ingredients, and world-class manufacturing. We serve both consumers and professionals by consistently raising the bar in quality, creativity, and reliability.
Success Partners
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Raising The Bar - Setting New Standards -
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