ZAK
For the people that are having trouble to fall asleep daily.
GRIT
For the people that are having trouble to fall asleep daily.
SOLAGENIC
Trouble waking up well rested in the morning, then this is for you.
SOLAGENIC
Trouble waking up well rested in the morning, then this is for you.
GRIT
For the people that are having trouble to fall asleep daily.
RUNWAY
Trouble waking up well rested in the morning, then this is for you.
Our Brands
GRIT
For the people that are having trouble to fall asleep daily.
STANDARDS
We uphold world-class benchmarks in everything we do from product formulation to customer experience.
PASSION
Weare deeply invested in our credit, our mission and the impact we create.
KAIZEN
Japanese word for continuous improvement. we constantly evolve through innovation and learning.
ACCOUNTABILITY
We take ownership, deliver on promises, and learn from challenges.
RESPECT
We treat people with fairness,openness and empathy inside and outside th company.
Our Values (SPARK)
Raising The Bar - Setting New Standards -
Success Partners
OUR
PURPOSE
Leading the Future of Beauty
To become a pioneering force in cosmetics, perfumery, and personal care across Egypt and the region — defined by innovation, responsibility, and creative differentiation. We aim to lead with purpose, build trust through excellence, and set new standards that shape the future of beauty while leaving a lasting, meaningful impactful legacy.
Elevating Beauty Through Innovation
To craft and deliver exceptional beauty products that elevate everyday experiences — combining breakthrough product development, top-tier global ingredients, and world-class manufacturing. We serve both consumers and professionals by consistently raising the bar in quality, creativity, and reliability.
Benchmark was established in 2013 and operates in the cosmetics, perfumery, and personal care industry in Egypt.
Benchmark has become a market leader due to its extensive distribution network, strong relationships with key retailers, in-house development of fragrance brands, and a reputation for product quality and innovation.
Our products are available in pharmacies, hypermarkets, supermarkets, perfumeries, beauty stores, gift shops, convenience stores, wholesalers, online platforms, and also through a dedicated beauty salon supply department.
A combination of trained sales reps, strategically located warehouses with their own fleet, and a focus on product development and distribution has helped Benchmark grow rapidly in the Egyptian market.
Our vision is to build a legacy in the beauty industry—one that is sustainable, innovative, and rooted in strong relationships with retailers, suppliers, and consumers.
You ask,
We answer.
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