Established in 2013, Benchmark developed into one of the cosmetics, perfumery and personal care market leaders in Egypt. Our distribution network covers pharmacies, hypermarkets, supermarkets, perfumeries, beauty stores, gift shops, convenience stores, wholesalers, online channels as well as a separate department handling beauty salon supplies. Our brands are supported at key retail points by well trained professional beauty advisors to enhance our brand performance on ground. With brand support, we remain and grow as one of the most reliable and credible suppliers on the market. Our network of well selected and trained sales reps, and strategically located warehouses each with its fleet puts Benchmark as one of the fastest growing companies in its segment through out the past years. Benchmark along side its sister companies operates in the local manufacturing and development of cosmetics and perfumery. We specialize in the development of our own local Fragrance brands as well as licensed perfumery products and cosmetics. What has been built and achieved through the past few years since Benchmark’s incorporation is considered the core and base to building a legacy that’s here to grow and stay. Existing brand equity and key retailer relations are considered major business growth drivers. Maintaining product quality and constantly innovating sets the difference between our competitors on the market. We constantly meet and fulfill the needs and expectations of both the end users and market professionals with high quality products and services. We strive to build and maintain long term relations and partnerships with our retailers, international suppliers and buyers and most importantly consumers based on trust, credibility, reliability and innovation.

 

We insist to lead by example. An example of quality, product aesthetic appeal customer satisfaction and strong brand presence.